Data Storytelling

> About The Program

What is data storytelling all about? Many think it’s just about creating beautiful graphs or charts or infographics but these don’t actually help you to get your point across to your audience. In fact, simply bombarding them with data without a proper narrative behind it and your audience will probably misunderstand or forget what you’ve told them by the time they walk out of that room. Need more convincing that data storytelling matters? In the book ‘Made to Stick’ by Chip and Dan Heath, they carried out an experiment asking participants to recall presentations that they had been told only 10 minutes earlier.

What they found was shocking – only 5% could recall a single statistic whereas 63% remembered stories that they had been told. And that is why data storytelling matters because it engages your audience and gets them comprehending statistics that they would otherwise have not even remembered. We’re going to show you how to transform and tailor complex information into a narrative that’s appropriate for your audience, that gets them excited about the information that you’re giving them and most importantly, how to use the data you have to drive change in your organisation.

> Learning Objectives

Transform and tailor complex information into a narrative that’s appropriate for your audience, that gets them excited about the information that you’re giving them and most importantly, how to use the data you have to drive change in your organisation.